Product Marketing Manager – Mobile, App & Connected Services
📍 Hybrid (AU-based) | 💰 $150-160k + Super | 🕐 FTC (with view to perm)
Recruiting on behalf of a high-growth health & wellness brand
I’m hiring for a Product Marketing Manager on behalf of a tech-enabled health & wellness business that’s scaling fast and reshaping how families stay connected, supported, and safe.
This isn’t a “set and forget” marketing gig. We’re looking for someone who can own go-to-market from strategy to execution, across mobile (MVNO), app, and connected digital services. Think pricing, positioning, launches, retention campaigns—and the space to experiment, iterate, and make a real commercial impact.
The role starts as a fixed-term contract, but there’s a clear pathway to perm for someone who brings results and momentum.
What You’ll Be Doing
📦 Lead GTM for new products and features across mobile and app
📲 Run acquisition, onboarding, retention, and winback campaigns for the mobile product
🧠 Shape messaging that resonates with modern families, parents, and caregivers
🔍 Define personas, customer journeys, and pain points in partnership with Product & CX
💸 Influence pricing and packaging to drive usage, revenue, and customer lifetime value
⚙️ Work cross-functionally with Product, Design, Engineering, and Sales to bring things to life
📊 Track performance across LTV, CAC, churn, and activation—and optimise what works
Who They’re Looking For
✔️ 5+ years in product marketing, growth, or GTM—ideally in telco, SaaS, or consumer tech
✔️ You’ve launched and scaled mobile services, apps, or connected devices
✔️ Data-smart and insight-driven—you link customer needs to commercial outcomes
✔️ Experienced working closely with Product and Engineering teams
✔️ Strategic thinker who still loves to roll up their sleeves and execute fast
✔️ Comfortable in fast-moving, scale-up environments where no two days are the same
Why This Role Rocks
🚀 High-impact, high-ownership role in a brand with purpose
📅 FTC to start, but long-term opportunity is on the table
🧘♀️ Human-first workplace—flexibility, hybrid working, meaningful perks
💼 Competitive salary + super + performance incentives
🌍 Join a passionate, cross-functional team building products that matter
If you’re a commercially minded product marketer who’s hungry to make things happen—and be part of a meaningful growth story—hit me up.