Sydney / Hybrid | Contract or Permanent | Purpose-Led Consumer Tech Brand
Lead a brand that’s redefining how people stay connected and engaged in a digital world.
We’re partnering with a fast-scaling, purpose-led tech brand on a mission to create meaningful digital experiences — blending technology, data, and design to make everyday life feel more connected.
If you’re a strategic marketer who loves seeing campaigns turn into commercial growth — and thrive on balancing creativity with performance — this could be your next wave.
đź’ˇ The Role
You’ll take the lead on integrated marketing across retail and app channels — from global GTM launches to tactical seasonal campaigns — driving awareness, acquisition, and engagement in key markets across AU, NZ, the UK, the US, and Europe.
This is your chance to combine creativity, strategy, and commercial impact in one purpose-fuelled role.
🚀 What You’ll Do
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Build and deliver quarterly marketing plans focused on growth, acquisition, and retention.
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Own the GTM strategy for launches, promotions, and app activation campaigns.
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Lead multi-channel campaigns across social, digital, influencer, email, OOH, and retail.
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Partner with creative and media teams to amplify brand visibility and trust.
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Drive commercial performance across Shopify, Amazon, and retail partners.
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Use data and insights to optimise performance and report on real results.
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Collaborate closely with product and commercial teams to align new features and offers.
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Mentor and inspire a small, talented marketing team and agency partners.
🎯 What You’ll Bring
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Senior marketing experience in retail, eCommerce, or app-driven businesses.
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A proven track record of delivering growth through integrated campaigns.
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Strong commercial acumen — you know how to turn creativity into measurable outcomes.
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Analytical, data-driven mindset — comfortable reporting, optimising, and scaling what works.
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Excellent collaboration and stakeholder management skills.
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A genuine passion for purpose-driven technology that makes a real difference.
📊 You’ll Be Measured By
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Revenue and subscriber growth across retail and app channels
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App adoption, engagement, and retention metrics
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Campaign ROI and spend efficiency
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Channel performance across social, retail, and digital
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Brand awareness and engagement uplift
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Seamless delivery of product launches and key campaigns
🌍 Why You’ll Love It
This is a rare chance to take the lead on a brand with a clear purpose — and the scale, ambition, and creative freedom to match.
You’ll shape strategy, grow a global customer base, and see your ideas come to life in market.
Ready to lead something that matters?
Apply now or reach out to Julia at Big Wave Digital — and let’s talk about how you can make your mark. 🌊