This is a true hands-on growth role for someone who thrives on ownership, pace, and impact.

We’re looking for a Growth Marketing Lead to own acquisition end-to-end in a fast-moving, subscription-led business. You’ll sit at the intersection of performance, brand, and advocacy with full accountability for always-on campaigns, budgets, and growth outcomes.

This role suits someone who’s come up through agency or performance environments, loves being close to the numbers, and is now ready to own growth properly, not just execute briefs.

What you’ll be doing

• Owning customer acquisition strategy and execution across paid, organic, partnerships, and experimentation
• Running always-on performance campaigns with full budget ownership and accountability for CAC, LTV, and growth targets
• Designing and optimising funnels from first touch through to conversion and retention
• Driving subscription / membership growth, with a strong understanding of lifecycle, retention, and advocacy
• Working closely with product, brand, and leadership to align growth initiatives with business priorities
• Testing relentlessly: channels, messaging, offers, creative, landing pages, and audience strategy
• Turning customers into advocates through smart referral, community, and brand-led growth initiatives
• Reporting clearly on what’s working, what’s not, and what you’re changing next

What we’re looking for

• Proven experience in growth or acquisition marketing, ideally within a startup, scale-up, or high-performance agency environment
• Strong hands-on execution background across paid media and growth channels
• Experience owning budgets, targets, and outcomes, not just delivery
• Exposure to subscription or membership-based products (big plus)
• Commercial-minded, data-driven, and comfortable making fast decisions
• Someone who enjoys hustle culture: autonomy, pace, experimentation, and responsibility
• A builder’s mindset: you see problems as opportunities and move quickly to solve them

Why this role?

• Real ownership over growth, not a siloed marketing function
• Direct impact on revenue, scale, and customer advocacy
• A startup environment where speed, curiosity, and accountability are valued
• Hybrid working with a Sydney CBD base
• A chance to help shape the next phase of growth, not just maintain the status quo

If you’re ready to step into a role where results matter, ownership is real, and growth is the mission, this one’s worth a conversation.