“The earth is the mother of all things.” — Plato
Some marketing roles are built around clean funnels, neat attribution models and predictable customer journeys.
This is not one of them.
This role sits at the intersection of technology and Agriculture. A space shaped by seasonality, supply chains, real-world operations and customers who don’t behave like typical digital audiences.
Which is exactly why it matters.
🌱 The Opportunity
We’re partnering with a high-growth Australian tech business operating in the Agriculture and AgTech space.
The product is proven. The market is responding. The foundations are in place.
Now the focus is scaling brand, demand and market presence in a meaningful way.
You’ll join a team of 50+ smart, motivated people, working closely together on-site and building something with real-world impact.
⚠️ The Non-Negotiable
You must have strong, real exposure to Agriculture or AgTech.
Not an interest. Not a side project. Not a single campaign in a previous role.
We’re looking for someone who understands the landscape, the customer and the complexity of Agriculture.
If that experience isn’t there, this role will feel disconnected very quickly.
The Role
As Head of Marketing, you will own the marketing function end-to-end across brand, digital, content and communications.
This is not a purely strategic position.
You’ll lead from the front, staying close to execution to ensure things are delivered and working.
What You’ll Be Responsible For
Brand Strategy and Positioning
Own and evolve the company’s brand, narrative and market positioning. Ensure consistency across all channels and touchpoints. Build trust, credibility and long-term brand strength.
Campaigns and Growth
Lead integrated campaigns across digital, content, PR, partnerships and events. Define messaging, channels and success metrics. Ensure marketing activity drives measurable commercial outcomes.
Communications and PR
Own external communications including media, announcements and thought leadership. Build relationships with media, partners and key stakeholders. Ensure clear, consistent messaging across all external channels.
Digital Marketing Leadership
Oversee performance across website, paid, organic and lifecycle channels. Ensure digital activity aligns with both brand and demand generation goals.
Content and Storytelling
Define content strategy and editorial direction. Drive high-quality content across all channels. Build authority and thought leadership within the market.
Events and Market Presence
Lead strategy for events, partnerships and activations. Maximise brand exposure and audience engagement. Align all activity with broader growth objectives.
Leadership and Team Management
Lead and mentor a small marketing team. Work closely with leadership, sales and product. Manage agencies, partners and external suppliers. Set priorities, budgets and KPIs.
Performance and Optimisation
Establish clear reporting frameworks and success metrics. Continuously analyse and improve marketing performance. Identify new growth opportunities through data and market insight.
About You
6 to 10 years experience in marketing within a scale-up or growth-focused business. Proven ability to lead both strategy and execution. Strong understanding of digital marketing and integrated campaigns. Experience managing teams and working cross-functionally. Commercially minded, with a clear focus on business outcomes. Strong communication and storytelling capability. Comfortable operating in a fast-paced, evolving environment.
Critical Requirement: Agriculture or AgTech Background
This could come from AgTech platforms, agricultural production or supply chain businesses, regional or operational industries connected to land and farming, or technology businesses deeply embedded in agricultural ecosystems.
You understand the audience, the challenges and the nuance of the sector.
Why This Role Is Different
Most marketing roles operate in controlled, highly predictable environments.
This one doesn’t.
Agriculture introduces variables you can’t control. Weather, timing, supply, behaviour.
Which means the marketing needs to be sharper, more grounded and more authentic.
There’s a real opportunity here to build a brand that connects technology with an industry that actually matters.
The Setup
📍 North Shore, Sydney (parking provided)
🏢 5 days on-site with a highly engaged team
💰 $180k + super + ESOP
Final Thought
If Agriculture or AgTech is already part of your world, this will feel like a natural next step.
If it isn’t, it will feel like trying to solve a problem without understanding the environment it exists in.
Ready to apply? Get in touch with Big Wave Digital today.