“I love a sunburnt country,
A land of sweeping plains.”
Dorothea Mackellar, My Country
Some marketing roles are about finding increasingly creative ways to sell things people could happily live without.
This is not one of those roles.
Big Wave Digital is recruiting an Email Marketing & Content Specialist for a fast-growing Australian technology company helping farmers, producers and rural operators manage their properties more efficiently.
Its technology solves practical, everyday problems across large agricultural operations, where distance, time, weather and limited visibility can make even simple decisions complicated.
We are looking for a talented email marketer and content creator who can take customer insights, product knowledge and real stories from rural Australia and turn them into communications people genuinely want to read.
Email marketing is the main event. Content creation is the engine behind it. Video editing is the very useful bonus parked in the shed.
This is a role for someone who loves strong writing, understands customer journeys and knows that good marketing is not about filling a calendar. It is about creating useful, timely and relevant communication that helps people understand a product, trust a business and take action.
Based in Roseville on Sydney’s North Shore, you will join an ambitious and collaborative marketing team with the opportunity to help build a sophisticated email and content capability from the ground up.
The opportunity
The company has developed practical technology that helps agricultural businesses gain greater visibility across their operations, reduce unnecessary travel, save time and make better decisions. The next stage of growth is about communicating that value more effectively.
That means creating better email journeys, clearer product education, stronger customer stories and more useful content for people working across farming, agriculture and regional Australia.
You will work closely with marketing, creative, sales, customer and product teams to understand:
- What prospective customers need to know before they buy
- What new customers need to feel confident getting started
- What existing customers need to get more value from the technology
- What stories will build trust within rural communities
- What content can support retention, expansion and long-term customer relationships
This is not a narrow production role where you are handed a brief, asked to write three paragraphs and then disappear until the next campaign. You will be encouraged to bring ideas, improve processes, question weak messaging and help shape how the business communicates with its customers.
Email marketing is the main event
That may include:
- Regular customer newsletters
- Welcome and onboarding journeys
- Lead nurture campaigns
- Product education programs
- Customer tips and practical how-to content
- New product launches
- Seasonal campaigns and promotions
- Re-engagement campaigns
- Customer retention communications
- Cross-sell and expansion journeys
- Renewal messaging
- Customer surveys and feedback campaigns
- Case studies, testimonials and advocacy programs
You will write compelling subject lines, preview text, email copy and calls to action, ensuring every campaign has a clear audience and a clear purpose.
You will think beyond sending the email. Open rates and clicks matter, of course. But the bigger question is whether the email helped someone better understand the product, get more value from it or feel more confident taking the next step.
Experience with email marketing, CRM or marketing automation platforms will be important. The specific system matters less than your ability to understand journeys, segmentation, testing, performance and continuous improvement.
Create content with a genuine purpose
Alongside email marketing, you will create content that brings the company, its products and its customers to life.
Agricultural technology can be complex. Your job will be to make it clear, practical and human. You will translate technical information into content that feels accessible without becoming simplistic. You will find the story behind the feature and the real-world benefit behind the product description.
Your content may include:
- Customer and producer stories
- Case studies and testimonials
- Product education
- How-to guides
- Website and landing-page copy
- Articles and industry perspectives
- Campaign concepts
- Social media content
- Sales and customer support materials
- Product launch communications
- Interview questions and story outlines
- Scripts for customer and product videos
- Company milestones and brand stories
One day, you might interview a producer about the realities of managing water across thousands of hectares. The next day, you might write an onboarding email helping a new customer understand how to get started. Later that week, you could be working with the product team to turn a new feature into a clear campaign that answers the most important customer question:
How will this make my operation easier, safer or more efficient?
Tell authentic stories from rural Australia
The strongest content will come from understanding the people who use the technology. You will have opportunities to speak with farmers, producers and rural operators, learning about their businesses, their challenges and the decisions they make every day.
There may also be occasional travel to regional or customer locations to help capture real stories, product use cases and customer experiences. This is not about arriving with a marketing script and trying to force someone’s experience into it.
You will work across four broad stages:
- Attract. Help potential customers understand the business, the problems it solves and why its technology is relevant to them.
- Educate. Explain products and features in language that is clear, practical and easy to understand.
- Support. Help customers feel confident using the technology and getting more value from it.
- Grow. Sometimes the right answer will be an email journey, a customer guide, a case study, a landing page or a two-minute product explanation that saves the customer ten minutes of confusion.
Video editing is a bonus
Video is an increasingly valuable way to explain products, share customer experiences and capture the scale and character of rural Australia.
However, this is not primarily a videographer role. You do not need to arrive with a documentary crew, three drones and an ambition to direct the next great Australian outback epic.
Experience editing straightforward, engaging video content would be highly regarded. Experience with Adobe Premiere Pro, After Effects, CapCut or similar tools would be useful, but strong email marketing and writing ability will remain the priority.
Country knowledge counts
“And he sees the vision splendid
Of the sunlit plains extended.”
Banjo Paterson, Clancy of the Overflow
Ideally, you will bring:
- Hands-on experience creating and delivering email marketing campaigns
- Experience building customer journeys, nurture programs or automated email sequences
- Experience using an email marketing, CRM or marketing automation platform
- Strong copywriting, editing and proofreading skills
- The ability to write engaging subject lines and clear calls to action
- Experience creating content across email, web, social and digital channels
- An understanding of segmentation and customer lifecycle marketing
- The ability to translate technical information into clear, accessible language
- Strong attention to detail
- The confidence to interview customers and subject-matter experts
- The ability to manage a content calendar and multiple priorities
- An understanding of campaign measurement, testing and optimisation
- The ability to work collaboratively across marketing, sales, product and customer teams
- The confidence to recommend ideas rather than waiting for every answer to be provided
- A practical, organised and commercially aware approach
Experience in agriculture, agritech, rural industries or technology products would be especially valuable. Video editing, photography or basic motion design skills would be an excellent bonus.
You will probably enjoy this role if you…
- Become slightly too excited by a strong email subject line
- Believe clear writing is a serious professional skill
- Can find the human story inside a technical product
- Prefer useful content over content created purely to satisfy an algorithm
- Enjoy combining creativity with commercial outcomes
- Like interviewing interesting people and asking good questions
- Are comfortable taking ownership of your work
- Can manage several projects without losing the important details
- Want to create marketing that serves a genuine practical purpose
- Would enjoy occasionally swapping the office for a paddock, property or regional customer visit
What you will build
Over time, you will help build:
- A consistent and well-planned email marketing program
- Clearer customer journeys across acquisition, onboarding and retention
- Stronger product education
- A reliable content calendar
- Better customer storytelling
- More effective segmentation and campaign testing
- A useful library of customer, product and brand content
- Stronger connections between the company and rural communities
- A more efficient process for creating and repurposing content
You will have the chance to:
- Shape the company’s email marketing strategy
- Build customer journeys from the ground up
- Tell authentic stories from Australian agriculture
- Work closely with experienced marketing and creative leaders
- Create content linked to real customer and business outcomes
- Develop your skills across email, content, customer marketing and agritech
- Work in an environment where useful ideas can move quickly
- Create marketing that has a practical and visible impact
If you are an email marketer, sharp writer and curious content creator who would enjoy helping tell the stories of Australian agriculture, this could be a very special next step.
The details
- Role: Email Marketing & Content Specialist
- Location: Roseville, Sydney North Shore. Hybrid
- Type: Full-time permanent
- Level: Mid-senior
- Sector: Agritech, rural Australia
Apply below with your resume, or contact Keiran Hathorn at Big Wave Digital for a confidential conversation.
